Once again we’re plunged into a world of synth-pop led by a steady beat. It’s absolutely ridiculous and surely she knows that with a chorus that proclaims, “Belladonna, Belladonna, poison is contagious, get you high in my cabana.” Rumors Belladonna is a demonic, damning tune that conjures images of flames and leather. Now it feels like things are getting darker. There’s just nothing particularly exciting about it. That’s why Who’s Laughing Now feels like it’s lacking something. Every melody has legs to perform on radio, it’s just that the production never feels like it’s pushing anything forward or creating a unique lane for Max. One thing you can say about this album is there really isn’t a weak pop song. Admittedly, this is a better opener than H.E.A.V.E.N., skipping along at a giddy pace. We don’t want to call Max a satanist but she’s rather fond of tripping down to hell. Funnily enough, Take You To Hell sounds more optimistic than Heaven‘s opener. Take You To Hellĭown we go, journeying to hell on side 2 of the album. Hung Up part 2 was one of the stronger singles released before the album but to be honest we’d forgotten it existed. We don’t subscribe to the idea of a guilty pleasure but if there is one, this is it. “In the night, in the night, I survive,” she declares. If Max isn’t a gay icon yet, she will be after this song. It’s hyperbolic and drenched in ’80s nostalgia. Born To The Nightīorn To The Night is a collision of Born This Way-era Gaga and Dua Lipa’s Future Nostalgia. Whether that’s a good or bad thing – we’re undecided. Call Me Tonight is from an era when Jessie J still had a place on the charts and Kesha was still a synth-pop warrior. So much so that it’s hard to tell whether this music is a homage or just dated. It’s amazing how much this album drips with 2010s pop nostalgia. It’s difficult to tell whether the speaking bridge is painfully annoying or endearing and that’s kind of the point. Max is guilty of giving so much personality that it becomes abrasive but on this cut, she playfully buys into that and turns up the notch even further. OMG What’s Happening is our favourite single from the rollout of this album. Is it too early to have nostalgia for 2010s pop because that’s what this is tapping into. It’s the first track that’s genuinely excited us, with Max coming in at second one with a strong melody. These synths have been pulled straight from Katy Perry’s This Is How We Do but Tattoo is better than that admittedly on-the-nose Perry song. “You can take off all my clothes but never see me naked,” she sings. It’s a sizzling mid-tempo with a stomping beat but just when you expect the chorus to go big, it coasts. It’s an easy choice given the ’80s synth-pop revival that’s going on right now. Naked is the single that’s rolling out with the album. Kudos to her for having the guts to take pop big again though. If you dislike it, you’re going to loathe it. It’s a bold, adventurous pop song that’s so in-your-face, it’s impossible to ignore. It’s a helpful preface but it’s unlikely that you’re going to remember this one at the end of the 15 songs.
AVA MAX BELLADONNA HOW TO
We’re ushered into the Heaven side of the disc with a spelling lesson on how to spell the titular word. The set has been split into two sides ‘Heaven’ and ‘Hell’ with the two presumably revealing different shades. It’s been a long road towards the debut album from Ava Max Heaven & Hell but it’s here.
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